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Sweetgreen: A Dream to Healthy Eating

Nathaniel Ru has always had some difficulty finding a healthy spot to eat at during his college years in Washington, D.C. Because of this, he then decided to get together with his friends and actually create one. During a trip to the city’s downtown area, they found a perfect location, for easy access and an area they could bring in many customers. They soon had the idea of transforming this location into a salad bar. Nathaniel and his friends named this salad bar Sweetgreen.

 

Overtime, Sweetgreen became way more that it was expected to be. Sweetgreen was not anymore seen as just a place to eat healthy foods, but a place that was hip, new, and as very social. The salad bar also expanded to over more than twenty locations, still using fresh and solid ingredients and still growing.

 

As Sweetgreen’s popularity still rose, the business came up with an idea to get even more people involved, with a music festival. The food and music festival has attracted over twenty thousand visitors, and is the largest event of its kind in all of Washington, D.C. The festival has headliners such as: Kendrick Lamar, Calvin Harris, and The 1975. Sweetgreen believes that it has an obligation to be involved with and influence the local community. Bringing in popular icons to the healthy eating scene has a very large impact on making that dream come true.

 

To make purchases more convenient, the salad bar developed its own mobile application to help customers purchase items faster. After the user has spend over a hundred dollars on the purchasing with the app, a percentage goes towards teaching healthy eating. Sweetgreen’s Sweetgreen in School teaches healthy eating habits all across the United States.

 

Sweetgreen also has a healthy habit of visiting all farms from where they receive their produce from. The health food company also doesn’t care whether or not they grow a certain crop that they need, since one of Sweetgreen’s main objectives is to avoid wasting food and introduce people to try vegetables or fruits they have never considered trying before. Sweetgreen actually tries to use the whole parts of each and every crop, instead of the most popular.

 

Nathaniel Ru attended Georgetown University and graduated in the year 2007 with a Bachelor’s Degree in Finance. He has always had a passion and an interest in eating healthy foods. He eventually used education in Finance and healthy eating fascination to create the Sweetgreen food chain across the United States.

 

Whitney Wolfe’s ‘The Hive’ is A Dating App You Can Visit In Person

Dating App Bumble has a short term physical location in New York.

The space, called the Hive, will be open for a month. Depending on a variety of factors that time may expand, and they may look to try other locations. The Hive is beautifully stylized with a bee-hive motif.

Founder and CEO, Whitney Wolfe, wants the Hive to be the location for a series of events. Some focused on relationships, and some on female entrepreneurship. She herself will be hosting a panel with the founders of Skimm.

The Hive is also a space for dates, fans of Bumble, and a place for anyone to hang out.

Whitney Wolfe has stated that her plans are beyond dating. She wants to extend Bumble further into the social network sphere. This has led to the launch of Bumble BFF.

Bumble users had been requesting a way to use the App after they were already in a relationship. Bumble BFF is the answer to this request. It is a selectable option in the App which gives people the ability to find other people who are looking for BFFs.

Whitney Wolfe grew up in a rural area in Utah. It wasn’t until her parents brought her to Paris that she first got a glimpse of the wider world. It was short-lived though, and she soon moved back to Salt Lake City. This instilled a sense of wanderlust in her, and after high-school she traveled the world. Her time in the world led to her first dream of a clothing and jewelry business.

Unfortunately this dream never came to fruition. Instead she joined Hatch Labs to work on projects, one of those being Tinder. When she broke up with co-founder Justin Mateen her time with Tinder ended. But her passion for this sort of project did not end. Soon she was in talks with Andrey Andreev, CEO of Badoo, one of the largest social platform’s in the world.

With the help of Andreev, Whitney Wolfe developed and launched Bumble, and has once again reached massive success.

Find more about Whitney Wolfe: http://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe