Nathaniel Ru has always had some difficulty finding a healthy spot to eat at during his college years in Washington, D.C. Because of this, he then decided to get together with his friends and actually create one. During a trip to the city’s downtown area, they found a perfect location, for easy access and an area they could bring in many customers. They soon had the idea of transforming this location into a salad bar. Nathaniel and his friends named this salad bar Sweetgreen.
Overtime, Sweetgreen became way more that it was expected to be. Sweetgreen was not anymore seen as just a place to eat healthy foods, but a place that was hip, new, and as very social. The salad bar also expanded to over more than twenty locations, still using fresh and solid ingredients and still growing.
As Sweetgreen’s popularity still rose, the business came up with an idea to get even more people involved, with a music festival. The food and music festival has attracted over twenty thousand visitors, and is the largest event of its kind in all of Washington, D.C. The festival has headliners such as: Kendrick Lamar, Calvin Harris, and The 1975. Sweetgreen believes that it has an obligation to be involved with and influence the local community. Bringing in popular icons to the healthy eating scene has a very large impact on making that dream come true.
To make purchases more convenient, the salad bar developed its own mobile application to help customers purchase items faster. After the user has spend over a hundred dollars on the purchasing with the app, a percentage goes towards teaching healthy eating. Sweetgreen’s Sweetgreen in School teaches healthy eating habits all across the United States.
Sweetgreen also has a healthy habit of visiting all farms from where they receive their produce from. The health food company also doesn’t care whether or not they grow a certain crop that they need, since one of Sweetgreen’s main objectives is to avoid wasting food and introduce people to try vegetables or fruits they have never considered trying before. Sweetgreen actually tries to use the whole parts of each and every crop, instead of the most popular.
Nathaniel Ru attended Georgetown University and graduated in the year 2007 with a Bachelor’s Degree in Finance. He has always had a passion and an interest in eating healthy foods. He eventually used education in Finance and healthy eating fascination to create the Sweetgreen food chain across the United States.