The RocNation Chief Operating Officer, Desiree Perez has long been accepted as one of the top female executives in the entertainment industry after carving out a career based on her skills as a tough negotiator. However, there is a lot more to the life and career of Desiree Perez than just the ability to negotiate contracts on behalf of the RocNation owner, rapper Jay-Z who has been working with Perez for more than two decades. Looking back at the career of Desiree Perez brings into focus the successful nature of the career of the New York-based executive who grew up in the entertainment capital of Las Vegas.
Negotiating a successful contract is something many people can do but few have the skill to create the list of deals Desiree Perez has crafted through her combination of business skills and tough negotiating style. The trademark tough negotiations of Desiree Perez first came to the attention of the public in 2008 when the initial ten-year deal with Live Nation to form RocNation was created, and her Linkedin.
After the successful end of negotiations headed by Desiree Perez, the Chief Operating Officer of RocNation has become the go-to executive when a new deal is needed by the brand. Among the skillful negotiations completed by Perez is the $200 million contract signed between the brand and the mobile network, Sprint to allow the development of the streaming platform, Tidal launched recently by Jay-Z, and learn more about Desiree Perez.
Despite her success in empowering women looking to follow in her footsteps as entertainment industry executives, Desiree Perez has looked to return to her roots and focus on developing new artists for the RocNation label; in fact, Perez curates playlists on the Tidal streaming platform dedicated to bringing new artists to the attention of a public eager to hear those she recommends, and https://www.instagram.com/des.perez/.